SAF, Palm Springs

The Society of American Florists (SAF) is the only national trade association that represents all segments of the U.S. floral industry

It has 7,000 members that include the industry’s top retailers, growers, wholesalers, importers, manufacturer, suppliers, educators, students, and allied organizations. SAF is the face and voice of a strong, unified floral industry in Washington D.C.

This year, the SAF Annual Convention will be held September 12th through the 15th, 2018 in beautiful Palm Springs, CA. The event will be filled with amazing world-class business and design sessions.

Past guests requested a dedicated supplier exhibit and SAF is delivering this year. It will be a prime opportunity to connect with SAF convention attendees.

The event will also include educational classes including “Preparing Millennials for Leadership” and design classes like “Hands-On Workshop: Holiday Designs”.

There will also be a floral design competition where guests will get to watch some of the nation’s best floral designers with the same flowers, foliage, and supplies create the surprise challenge in just two hours. During the last hour, the competition’s commentators and coordinators will be decked out in themed costumes discussing the featured product challenge. The winner will receive the Sylvia Cup trophy, $3,000 and a complimentary registration for the following SAF Annual Convention.